Capital to Support Growth of Leading, Direct Marketing Firm
Chicago, IL – December 18, 2012 – A fund affiliated with
Svoboda Capital Partners LLC (“SC”) has made an equity investment in Strategic
Marketing, Inc. (“Strategic” or the “Company”). SC partnered with Strategic’s
Founder & CEO, Todd Strause, who will continue to own a significant
interest in the Company. BMO Harris Bank, N.A. provided senior debt and Merion
Investment Partners provided subordinated debt to complete the transaction.
Founded in 1995 and located in Louisville, Kentucky,
Strategic is a technology-driven, direct marketing lead generation firm that
provides multi-channel marketing campaigns for automotive dealerships in the
United States. Strategic’s innovative products and customer centric approach
have resulted in significant growth over the past 17 years.
“Strategic is the market leader in a niche category and
SC is excited to partner with Todd and his talented management team to leverage
our collective direct marketing experience to expand the Company’s service
offering and geographic footprint,” said Rick Harpster, Principal at Svoboda
Capital Partners. Todd Strause stated, “We chose SC based on their experience
in the space and enthusiasm for our business and we are excited to work
together to achieve our growth objectives and take our company to the next
level.”
For more information, please visit: www.strategicmarketing.com
About Svoboda Capital Partners LLC
Svoboda Capital Partners LLC is a Chicago-based private
equity firm with over $300 million of capital under management. Founded in
1998, SC identifies, invests in and helps build excellent businesses in its
targeted business niches: business services, value-added distribution, and
consumer products.
For more information, please visit: www.svoco.com
About Merion Investment Partners
Merion Investment Partners is a lower middle-market
mezzanine capital fund licensed as a Small Business Investment Company
(“SBIC”). With over $200 million under management, Merion invests mezzanine
debt and equity in companies to support organic growth, acquisitions, buyouts
and generational transfers of ownership. Merion provides junior capital to
private equity led buyouts as well as to entrepreneurs for growth capital and
acquisitions. Preferred industries include healthcare, technology-enabled
business services, information technology, and specialty manufacturing.
For more information, please visit: www.merionpartners.com
Media Contact:
Rick Harpster
Svoboda Capital Partners, LLC
(312) 267-8759
One North Franklin Street, Suite 1500, Chicago, IL 60606
Telephone: 312.267.8750
Fax: 312.267.6025
